Jan 25, 20192 min read

Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to create landing pages that convert Jan 25, 2019 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.
NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger Jan 25, 2019 by Amy Gesenhues CEO Mark Zuckerberg’s messaging unification plan could have significant implications for advertisers.
3 reasons chatbots are transforming the automotive industry Jan 25, 2019 by Robin Shapiro By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.
Facebook launches rebranded ‘auto inventory ads,’ expands retargeting Jan 25, 2019 by Amy Gesenhues The new ad product launches globally to all dealerships starting on January 25, 2018, and will be available on Facebook, Instagram and Audience Network.
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them Jan 25, 2019 by Greg Sterling Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.

Assessing multi-touch attribution’s value: Is it worth the effort? Jan 25, 2019 by Barry Levine While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity.