Feb 12, 20192 min read

Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution c

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
LiveRamp gives advertisers a way to target users across all of their CTV interactions Feb 12, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
How to Prepare for a Successful Marketing Analytics Implementation Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.