Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Agencies, brands see big potential for OTT, cross-device measurement in 2019 Feb 13, 2019 by Robin Kurzer IAS’s Digital Pulse Survey also found that though concern about ad fraud has dropped, it’s still at the forefront of marketers’ minds.
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities Feb 13, 2019 by Amy Gesenhues The site is continuing to build out its performance-driven advertising options for marketers.
New-school paid social creative needs old-school teamwork to succeed Feb 13, 2019 by Susan Wenograd Agencies that get creative are going to continue to inch ahead of those that do not. Here’s how you can adjust your video strategy on social.
Marketers can now employ Watson in any cloud or location Feb 12, 2019 by Barry Levine IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.
Sharpen your SEO & SEM skills. See the SMX Advanced agenda! Feb 12, 2019 by Marketing Land For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450.

Adjust unveils a new standard to combat fraudulent ad clicks Feb 13, 2019 by Barry Levine Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
2019 Martech Trends You Need To Know Feb 13, 2019 by Digital Marketing Depot Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs.
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator Feb 13, 2019 by Amy Gesenhues LinkedIn will now let sales reps share the lead and account lists they create with team members.
Adobe Experience Manager adds features to help marketers manage assets, optimize video Feb 13, 2019 by Amy Gesenhues The company also released new tools designed for IT and developers managing app development.