Feb 14, 20192 min read

Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google rolls out ‘interpreter mode’ for Home and smart displays Feb 14, 2019 by Greg Sterling Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.
Brightcove to buy video ad tech platform Ooyala for $15 million Feb 14, 2019 by Amy Gesenhues Brightcove CEO says the deal will immediately grow the company’s global workforce and accelerate its ability to deliver deeper support for customers.
Skimlinks launches automated affiliate links for AMP Feb 13, 2019 by Barry Levine The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.
Adjust unveils a new standard to combat fraudulent ad clicks Feb 13, 2019 by Barry Levine Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator Feb 13, 2019 by Amy Gesenhues LinkedIn will now let sales reps share the lead and account lists they create with team members.
2019 Martech Trends You Need To Know Feb 13, 2019 by Digital Marketing Depot Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers.

Tappx teams with Pixalate for industry-first accredited OTT fraud solution Feb 14, 2019 by Robin Kurzer

Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by 2020.

Optimizely lets marketers create ideas and access experiment data through new Slack integration Feb 14, 2019 by Barry Levine The testing platform’s new link with the popular collaboration tool aims to bring Optimizely’s capabilities into users’ daily workflows.
Identity management investment can pay off, here’s how Feb 14, 2019 by Marc Rossen Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.
5 hurdles RCS messaging has to overcome for universal adoption Feb 14, 2019 by Henry Cazalet What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually.