Fahad HSep 3, 20192 min readFacebook confirms it is considering removing “Like” countsFacebook is following its efforts on Instagram and experimenting with removing “Like” counts from posts. The test was first spotted by...
Fahad HAug 29, 20192 min readFacebook rolls out automated lead generation feature for Messenger to all advertisersFacebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new...
Fahad HAug 28, 20193 min readFacebook introduces new policies for political, social issue ads ahead of 2020 electionsPolitical advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers...
Fahad HAug 27, 20192 min readHousing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads MFacebook’s Special Ad Category in Ads Manager Facebook announced on Monday it is now requiring all U.S.-based housing, employment and...
Fahad HAug 26, 20192 min readInstagram confirms it is testing increased ad loads in StoriesLast month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for...
Fahad HAug 23, 20191 min readFacebook launches tool to test, preview Playable AdsPlayable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...
Fahad HAug 20, 20192 min readFacebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from pFacebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their...
Fahad HAug 16, 20192 min readDoes Facebook have a problem with HTTPS URLs in posts with images?Facebook Debugger claims image is corrupted or has an invalid format. Have you had any issues trying to get images to load for organic...
Fahad HAug 16, 20192 min readFacebook Marketing API to get ‘Special Ad Category’ field for housing, employment, crediFacebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update,...
Fahad HAug 12, 20194 min readWill ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers...
Fahad HAug 8, 20193 min readReport: Instagram Story ad share doubles while overall ad growth levels outThis time last year, Instagram ad spend growth was skyrocketing, with reports the platform was seeing four times the rate of ad spend...
Fahad HAug 7, 20194 min readFacebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say adverFacebook’s new Ads Manager continues to roll out to more advertisers. As early as February, there were reports Facebook was updating its...
Fahad HJul 26, 20192 min readFacebook’s search ad test is extending to more accountsFacebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Fahad HJul 26, 20194 min readHas Instagram increased its ad load? Marketers report as many as 1 in 4 posts are adsRecently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick...
Fahad HJul 25, 20192 min readFacebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growthFacebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said...
Fahad HJul 19, 20192 min readHeads up, advertisers: Facebook is shrinking mobile News Feed ad spaceFacebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the...
Fahad HJul 19, 20192 min readReady for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlierBack to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...
Fahad HJul 11, 20192 min readFacebook shows users more details about data used to target adsFacebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to...
Fahad HJul 2, 20192 min readFacebook warns Pages it is downgrading posts that use exaggerated health claims to promote productsFacebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or...
Fahad HJul 2, 20192 min readFacebook brings back reach estimates for Custom AudiencesFacebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom...
