Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the...

Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which...

Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...

Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly,...

Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the...

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...

Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users...

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign...

third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and a...

As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...

Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview”...

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...

According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...

Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is...