Fahad HJun 11, 20183 min readDirect-to-consumer advertisers are shifting ad dollars away from FacebookDirect-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as...
Fahad HMay 10, 20182 min readIAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growthThe IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HSep 6, 20173 min readWhy Facebook says its ads can reach more people in the US than live thereFacebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...
Fahad HFeb 13, 20172 min readReport: Facebook activity dwindles in 2016, influencer marketing is upInfluencer marketing platform Mavrck has published a many informative statistics for marketers who are using Facebook to speak to their...
Fahad HFeb 6, 20172 min readSuper Bowl-related social activity was up Sunday on both Facebook & TwitterBoth Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...
Fahad HDec 9, 20167 min readFacebook discloses new measurement errors, continues to hone its mathMath is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...
Fahad HDec 2, 20162 min readReport: 2.5 million US businesses buying Facebook ads, spending $1,500 per yearAccording to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...
Fahad HSep 27, 20162 min readFacebook’s advertiser count surpasses 4 million brands, with 20% buying video adsBack in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...
Fahad HJun 15, 20164 min readFacebook: 1.15 billion people log in using at least two devices or browsers every 3 monthsFacebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...
Fahad HApr 21, 20161 min readSurvey finds most SMB advertisers on Facebook spend less than $50 per monthGenerating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...
Fahad HApr 14, 20162 min readStudy: Facebook users are sharing posts more frequently but liking and commenting lessA new study from analytics firm Rival IQ analyzed more than 9,000 brands on Facebook that included more than 8.1 million posts from 2015...
Fahad HMar 2, 20161 min readFacebook Announces SMB Video Offering & 3-Million-Advertiser MilestoneFacebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually...
Fahad HJan 15, 20161 min readFacebook’s “Find-a-Friend” Contacts-Invitation Tool Ruled Illegal In GermanyFacebook’s “friend finder” bulk contacts-invitation function has been found to violate Germany’s data protection rules. The country’s...
Fahad HOct 19, 20152 min readFacebook Looking To Partners To Extend Reach Into Small Business MarketThis past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact...
Fahad HSep 28, 20151 min readUp A Half Million In Six Months, Facebook Says It Now Has 2.5 Million AdvertisersIn June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2...
Fahad HSep 2, 20151 min readRanking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top GrossingApp Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the...
Fahad HAug 27, 20151 min readFacebook Passes Milestone: 1 Billion Users In A DayWere you one in a billion? More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time,...
Fahad HAug 21, 20152 min readSurvey: Teens Spend 2X More Time With Mobile Than PCs Or TVsAmerican teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with...
Fahad HAug 19, 20152 min readPew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled UsersAlmost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research...
