Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as...

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...

Influencer marketing platform Mavrck has published a many informative statistics for marketers who are using Facebook to speak to their...

Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...

Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...

Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...

Generating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...

A new study from analytics firm Rival IQ analyzed more than 9,000 brands on Facebook that included more than 8.1 million posts from 2015...

Facebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually...

Facebook’s “friend finder” bulk contacts-invitation function has been found to violate Germany’s data protection rules. The country’s...

This past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact...

In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2...

App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the...

Were you one in a billion? More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time,...

American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with...

Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research...