MailChimp moves toward becoming a marketing platform with Facebook ads feature

MailChimp graphic, depicting creation of a Facebook ad.

Someday soon, MailChimp may have to change its name.

That’s because the email service provider is taking what it describes as its “first major move from email-only to a marketing platform.” It is now allowing its 15 million small business users to create Facebook ad campaigns within its platform.

The Atlanta-based company says that it intends to become a “holistic marketing platform,” and indicates it will offer tools for other channels at some point.

[Read the full article on MarTech Today.]