MailChimp graphic, depicting creation of a Facebook ad.
Someday soon, MailChimp may have to change its name.
That’s because the email service provider is taking what it describes as its “first major move from email-only to a marketing platform.” It is now allowing its 15 million small business users to create Facebook ad campaigns within its platform.
The Atlanta-based company says that it intends to become a “holistic marketing platform,” and indicates it will offer tools for other channels at some point.
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