Lytics becomes first customer data platform to add campaign coordination

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving.

Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform.

Earlier this week, CDP Amperity emerged from its stealth phase, offering a muscular platform where a deterministic identity resolution across devices is a key feature, in addition to customer data collection and segmentation.

And, this week, CDP Lytics announced Orchestrate, which it said is the first marketing campaign management tool from a customer data platform.

[Read the full article on MarTech Today.]