LinkedIn Audience Profile data via Amobee. LinkedIn is launching a new Audience Engagement Insights category as part of its marketing...

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City...

In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...

Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...

Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...

announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With...

Source: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...