LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform for marketing and advertising in email.
The platform enables ad buying and selling in email. LiveIntent says it works with over 400 brands and 750 publishers to deliver ads in emails on any device to more than 90 million anonymized unique users per month.
“LiveIntent hasn’t just innovated in the email space, it is owning a major transition that is changing the way companies target and monetize across this channel,” said Liron Gitig, partner at FTV Capital, who is also joining the LiveIntent board of directors. “Their unique platform, with its decisioning business logic and prediction modeling capabilities, enables advertisers and publishers to successfully leverage email in a way that has never been done before: ads can now be optimized at the time an email is opened by leveraging anonymized first-party data.”
The New York-based firm opened its first international office in London and says it doubled in size, revenue and reach in 2014.
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