Fahad HJul 31, 201911 min readYour quick-start guide to podcast advertisingPodcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...
Fahad HJul 31, 201911 min readYour quick-start guide to podcast advertisingPodcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention...
Fahad HApr 11, 20191 min readWaze enables programmatic inventory, offers richer analytics with Google ad tech integrationsWaze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...
Fahad HApr 11, 20191 min readWaze enables programmatic inventory, offers richer analytics with Google ad tech integrationsWaze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...
Fahad HNov 28, 20181 min readQuora unveils new Promoted Answers ad unitThough all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...
Fahad HNov 28, 20181 min readQuora unveils new Promoted Answers ad unitThough all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format...
Fahad HSep 21, 20184 min readHow marketers cope in an increasingly-skippable advertising environmentIf you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They...
Fahad HSep 21, 20184 min readHow marketers cope in an increasingly-skippable advertising environmentIf you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They...
Fahad HSep 17, 20182 min readGoogle debuts Shoppable Image ads, video in Shopping Showcase adsGoogle’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...
Fahad HSep 17, 20182 min readGoogle debuts Shoppable Image ads, video in Shopping Showcase adsGoogle’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...
Fahad HSep 13, 20183 min readExclusive: Survey shows social media poised to capture holiday ad spendSo how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
Fahad HSep 13, 20183 min readExclusive: Survey shows social media poised to capture holiday ad spendSo how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
Fahad HJun 21, 20185 min readTurning Your Data Into Compelling Stories – SMX Advanced RecapThis session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth...
Fahad HJun 21, 20185 min readTurning Your Data Into Compelling Stories – SMX Advanced RecapThis session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth...
Fahad HJun 12, 20182 min readReddit introduces native autoplay video ads optimized for the site’s recent redesignReddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized...
Fahad HJun 12, 20182 min readReddit introduces native autoplay video ads optimized for the site’s recent redesignReddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized...
Fahad HMay 29, 20185 min read5 PPC mistakes you’re probably making in your campaignsMost common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...
Fahad HMay 29, 20185 min read5 PPC mistakes you’re probably making in your campaignsMost common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...
Fahad HMay 25, 20181 min readGoogle is testing ads in its app FeedAd-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...
Fahad HMay 25, 20181 min readGoogle is testing ads in its app FeedAd-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...
