Inmoji used in conversation.
Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching what it says is the first self-service platform for this kind of messaging rich-media, which it says is unique.
These Inmoji — introduced in 2013 — are custom branded icons or stickers that are shared within supported messaging apps. When clicked by the recipient — and Inmoji says literally everyone who receives one clicks on it — the icon or sticker opens up a rich-media window in the app, revealing a movie trailer, a discount coupon, or some other brand-related feature with images or video. Here are rich-media windows, opened after the Inmoji icons or stickers have been clicked:
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