They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to reach out and encourage them to come back. How? Through Facebook Exchange, a method that allows for advertisers to “retarget” or show messages on Facebook to people who’ve been to their site.
The folks at MDG Advertising have put together an infographic that explains the system, the basics of how Facebook Exchange (called FBX for short) works, and how retargeting ads appear both within the main News Feed area and in the right sidebar area, along with related stats:
Want the infographic for yourself? You’ll find it here: A Marketer’s Guide to Retargeting on Facebook [Infographic].
Want to learn more about how FBX works? Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads is our real-life case study example, and you’ll also find background articles in our FBX / Facebook Exchange area of Marketing Land. See also some of the related stories below.
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