Fahad HJun 26, 20142 min readPowerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On FacebookRemember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....
Fahad HJun 26, 20142 min readPowerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On FacebookRemember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....
Fahad HFeb 6, 20141 min readFBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Seasonnew data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...
Fahad HFeb 6, 20141 min readFBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Seasonnew data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...
Fahad HDec 5, 20131 min readCyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly DoublesTriggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...
Fahad HDec 5, 20131 min readCyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly DoublesTriggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...
Fahad HOct 21, 20132 min readWhen Pigs Fly: Why Facebook And Google Are Becoming Ad PartnersAfter all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
Fahad HOct 21, 20132 min readWhen Pigs Fly: Why Facebook And Google Are Becoming Ad PartnersAfter all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
Fahad HOct 9, 20134 min readThe Consumer’s View Of A Programmatic WorldI have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Fahad HOct 9, 20134 min readThe Consumer’s View Of A Programmatic WorldI have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Fahad HAug 27, 20131 min readInfographic: How Retargeting Through Facebook Exchange WorksThey’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Fahad HAug 27, 20131 min readInfographic: How Retargeting Through Facebook Exchange WorksThey’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Fahad HAug 20, 20131 min readFacebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...
Fahad HAug 20, 20131 min readFacebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...
Fahad HJul 15, 20131 min readQuantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At ScalQuantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
Fahad HJul 15, 20131 min readQuantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At ScalQuantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
Fahad HJun 27, 20132 min readFBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard RetargetingAdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...
Fahad HJun 27, 20132 min readFBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard RetargetingAdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...
Fahad HMay 16, 20132 min readFacebook Retargeting Partner Triggit Lands $6 Million In New FundingFBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...
Fahad HMay 16, 20132 min readFacebook Retargeting Partner Triggit Lands $6 Million In New FundingFBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...
