Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook
Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....
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Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook
Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....
FBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Season
new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...
FBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Season
new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...
Cyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly Doubles
Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...
Cyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly Doubles
Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...
When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners
After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners
After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
The Consumer’s View Of A Programmatic World
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...
Infographic: How Retargeting Through Facebook Exchange Works
They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Infographic: How Retargeting Through Facebook Exchange Works
They’ve been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to...
Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]
Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...
Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]
Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...
Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scal
Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scal
Quantcast predicatively models target audiences based on the online media habits of an advertisers’ converting customers and then applies...
FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting
AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...
FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting
AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...
Facebook Retargeting Partner Triggit Lands $6 Million In New Funding
FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...
Facebook Retargeting Partner Triggit Lands $6 Million In New Funding
FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...
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