Google moves to simplify, standardize content policies for publishers
Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...
In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive...
Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....
Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper...
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...
Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss new display best practices that...
In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...
Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include...