Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...

Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....

Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....

The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...

The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...

If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...