Fahad HOct 13, 20144 min readWhy Every Marketer Should Leverage RetargetingWebsite visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....
Fahad HOct 13, 20144 min readWhy Every Marketer Should Leverage RetargetingWebsite visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....
Fahad HJul 14, 20144 min readRemoving The Fog From The Marketing CloudConsider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...
Fahad HJul 14, 20144 min readRemoving The Fog From The Marketing CloudConsider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...
Fahad HJun 26, 20142 min readPowerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On FacebookRemember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....
Fahad HJun 26, 20142 min readPowerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On FacebookRemember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either....
Fahad HJun 18, 20143 min readOne Tech Stack To Rule Them All: Potential Programmatic PitfallsAgencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Fahad HJun 18, 20143 min readOne Tech Stack To Rule Them All: Potential Programmatic PitfallsAgencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...
Fahad HJun 16, 20146 min readUp Close @ SMX Advanced: Rethinking RetargetingRetargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...
Fahad HJun 16, 20146 min readUp Close @ SMX Advanced: Rethinking RetargetingRetargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...
Fahad HJun 13, 20144 min readTime For A Check-Up: Marketing Strategies For A Successful Second HalfDo you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....
Fahad HJun 13, 20144 min readTime For A Check-Up: Marketing Strategies For A Successful Second HalfDo you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....
Fahad HJun 2, 20142 min readMarin Software Buys Self-Serve Retargeting Platform Perfect AudienceThe company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...
Fahad HJun 2, 20142 min readMarin Software Buys Self-Serve Retargeting Platform Perfect AudienceThe company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...
Fahad HJun 2, 20143 min read3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort ZoneWe have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...
Fahad HJun 2, 20143 min read3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort ZoneWe have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...
Fahad HMay 22, 20144 min readNew Display Research: State Of The Industry Retargeting Report #4The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
Fahad HMay 22, 20144 min readNew Display Research: State Of The Industry Retargeting Report #4The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...
Fahad HMay 19, 20143 min readHow To Sell Your CEO On Investing More In Search. Hint: It’s About InsightsIf you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...
Fahad HMay 19, 20143 min readHow To Sell Your CEO On Investing More In Search. Hint: It’s About InsightsIf you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase...
