Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant.
A Forrester report claims identity is the “next competitive battleground,” yet “one of the few truly unique assets companies own.”
The Direct Marketing Association considers cross-device identity so challenging they’ve created a primer to help marketers and tech companies speak the same language.
But taking a step back from the reports and headlines, the real-world question marketers frequently ask is: “How do I get started with resolving cross-channel identity?”
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