Integral Ad Science (IAS) has unveiled a first-to-market
technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs).
Eight in 10 US mobile digital display ads are traded programmatically, an amount that is expected to rise to 85.2 percent by 2019, according to eMarketer.
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