According to Canalys, the global smart speaker market grew 55% in the second quarter of 2019. However, the firm reported that Google saw...

Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their...

The problem is that this success has also led to intense competition. As a result, driving organic users at scale is not a realistic...

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...

According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart...

Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably...

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent...

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly...

As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been...

This 45 page, in-depth guide from Invoca delivers a comprehensive understanding of call tracking. Divided into four easy-to-follow...

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the...

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes...

Pre-registration ads were among the new products and features announced Wednesday. Google made several product and feature announcements...

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company...

Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message functionality...

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are...

Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to...