Fahad HAug 23, 20192 min readApple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypasApple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...
Fahad HJul 31, 20191 min readCentro’s DSP enforces app-ads.txt to target authorized ad inventoryGlobal ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Fahad HJul 16, 20191 min readNestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tranNestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
Fahad HJun 4, 20191 min readIBM brings AI-enabled chatbots to display ads with Watson Ads BuilderOn Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
Fahad HApr 12, 20192 min readIAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain objectTwo new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for...
Fahad HApr 12, 20191 min readTappx offers free hosting for app developers’ app-ads.txt filesTappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...
Fahad HMar 22, 20192 min readMobile app ad fraud scheme stuffed banner ads with multiple video playersDoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
Fahad HMar 14, 20192 min readIAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudIAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Fahad HMar 14, 20192 min readGoogle took down 2.3 billion bad ads, 1 million ad accounts in 2018Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
Fahad HFeb 20, 20192 min readOracle discovers another major fraud operation affecting Android users and mobile advertisersA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Fahad HFeb 11, 20192 min readIAB names direct-to-consumer brand to board seat for first timeFor the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HNov 30, 20183 min readFeds take down international hacker ring that cost advertisers millionsThis week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Fahad HNov 28, 20182 min readFacebook passes key hurdle in MRC viewability reporting auditA big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Fahad HAug 8, 20183 min readOur wake-up call to improve an industryIf you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
Fahad HJul 27, 20182 min readGoogle allows advertisers to buy ads.txt authorized-only inventoryGoogle announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Fahad HJul 16, 20183 min readHow to reach consumers while protecting their privacyThe debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
Fahad HMay 14, 20181 min readIAB Tech Lab launches aggregation service for ads.txtA year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
Fahad HMar 30, 20181 min readIAS launches brand safe, fraud-free programmatic tech solution for in-app adstechnology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...
Fahad HMar 12, 20181 min readAd fraud allegations continue to besiege Newsweek Media GroupAppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....
