Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypas
Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...
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Centro’s DSP enforces app-ads.txt to target authorized ad inventory
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tran
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for...
Tappx offers free hosting for app developers’ app-ads.txt files
Tappx has launched a new solution for mobile app developers who don’t have a website to host app-ads.txt files. The company has set up a...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
IAB names direct-to-consumer brand to board seat for first time
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Feds take down international hacker ring that cost advertisers millions
This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Facebook passes key hurdle in MRC viewability reporting audit
A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
Google allows advertisers to buy ads.txt authorized-only inventory
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
IAB Tech Lab launches aggregation service for ads.txt
A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...
Ad fraud allegations continue to besiege Newsweek Media Group
AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties....
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