The North Face gets a thumbs down from SEO community after manipulating Google image search results
Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
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Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans:...
Here’s how to ‘expertly’ hit a link-building home run
What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links. Sure, everyone...
How small businesses can see big results with foundational SEO
Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in...
Why following SEO trends guarantees SEO budget waste.
A lot of content has been published on the virtues of SEO and why you should use it, but few have been published on what happens when SEO...
This SEO nerd says its OK to ask for links
I’m putting on my SEO nerd hat and want to dive into why this tweet excited me and give more context around the conversation. Google’s...
Case study: The tale of two internal link tweaks
optimizing internal linking structures. In the article, we discussed a range of issues from PageRank and link equity flow to anchor text...
Why websites should be using HSTS to improve security and SEO
But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help protect your site and your...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Flying close to the sun: SEO tactics that may get you burned
What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing...
Link to my awesome content, please!
for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only...
SMX Advanced session recap: Mobile-first and AMP
Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical...
Should you keep your best content on your site or send it away?
Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
How to determine if you’ve been hit by negative SEO
Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we...
Reducing the time it takes to write meta descriptions for large websites
Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...
How to understand searcher intent and use it to boost SEO rankings
A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and search engines...
Priorities for diagnosing JavaScript-powered websites
In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can...
What do Google and a toddler have in common? Both need to learn good listening skills.
At the Sixth International Conference on Learning Representations, Jannis Bulian and Neil Houlsby, researchers at Google AI, presented a...
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