How marketing ops can deliver value to the C-suite

Having the right marketing stack is just one component of a successful marketing operations department in your organization. Having great people and executing a best-in-class process completes the three circles of the martech Venn diagram for success.

Marketing ops departments are often bogged down in one of two scenarios: (1) There aren’t any clearly defined processes to follow, or (2) there is a set of antiquated, overburdened processes that stifle or kill progress.

At this week’s MarTech Conference in Boston, Laura Patterson, president of VisionEdge Marketing, addressed these challenges, delivering a presentation on Tuesday on “How to implement best-in-class processes, the foundation of your marketing operations.”

[Read the full article on MarTech Today.]