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Writer's pictureFahad H

Google’s steps toward GDPR surrounded by questions

With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none completely clear — about how Google will comply.

Late last week, the tech giant posted on its AdWords blog its intention to make some GDPR-related changes.

Its EU consent policy will be updated so that publishers will have to take “extra steps” to obtain additional consent from users, beyond what is already required.

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