Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 6, 20192 min readGoogle Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Fahad HJul 31, 20193 min readGoogle App campaigns expand to Discover feeds, AdMob testing ads on app loading screensMobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJun 19, 20191 min readGoogle DV360 testing 3D and YouTube live stream display ad formatsGoogle Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
Fahad HMay 21, 20197 min readHow to check why PPC performance changedThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Fahad HMay 17, 20192 min readClass-action lawsuit accuses Google of improperly withholding refunds for ad fraudIn 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Fahad HMay 10, 20193 min readGoogle shares details on how first price auctions in Google Ad Manager will workIn March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Fahad HMar 28, 20192 min readGoogle, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firmWith Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Fahad HMar 14, 20192 min readGoogle took down 2.3 billion bad ads, 1 million ad accounts in 2018Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
Fahad HMar 14, 20191 min readGoogle launching Policy manager in Google AdsGoogle Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...
Fahad HFeb 22, 20191 min readVideo comes to Google responsive display adsNew responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HJan 9, 20192 min readGoogle Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide startingThe 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Fahad HDec 18, 20182 min read3 prospecting features for Google Display campaignsGoogle discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
Fahad HDec 14, 20182 min readGoogle adds pay for conversions bidding in Display campaignsAdvertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
Fahad HNov 14, 20181 min readAMP Story Ads come out of beta with Google Ad Manager support for direct sold adsIn July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...
Fahad HNov 5, 20183 min readTips for using the new Google Ads interfaceGoogle is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...
Fahad HOct 26, 20183 min readSmall businesses more likely to shift ad budgets from search, display, paid social to AmazonAmazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
