Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...

New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...

Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....

Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...

In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...

In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...

After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...

Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...

Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...

New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...

The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...

The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...

Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...