Google moves to simplify, standardize content policies for publishers
Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
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Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...
Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Google DV360 testing 3D and YouTube live stream display ad formats
Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Google shares details on how first price auctions in Google Ad Manager will work
In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Parallel tracking goes live for Google Ads display campaigns May 1
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
Google launching Policy manager in Google Ads
Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...
Video comes to Google responsive display ads
New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting
The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
3 prospecting features for Google Display campaigns
Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
Google adds pay for conversions bidding in Display campaigns
Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...
Tips for using the new Google Ads interface
Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
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