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Google Expands AdSense A/B Testing To Account-Level Settings


Last fall, Google launched A/B testing for AdSense

ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings.

Publishers can launch A/B tests of account-level settings to allow or block:

  1. General ad categories (including first level sub-categories)

  2. Sensitive ad categories

  3. Ad serving opt-outs (e.g., enhanced text ads, expandable ads, etc.)

Running A/B tests doesn’t require any additional or alterations to the AdSense tracking code. However, just one global account-level test or ad settings test can run at one time.

You’ll find more on setting up and evaluating test performance here.

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