Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 21, 20192 min readGoogle AdSense, AdMob rolling out system updates for preventing ad spend on invalid trafficGoogle is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It...
Fahad HMay 17, 20192 min readClass-action lawsuit accuses Google of improperly withholding refunds for ad fraudIn 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Fahad HJan 14, 20192 min readGoogle decision to yank comments from webmaster blog highlights user-generated content challengesOn Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...
Fahad HOct 30, 20181 min readAdSense users will have to submit all new sites for verificationWhat’s new? If you want to monetize a site with AdSense advertising, it will need to be added to your AdSense account for review. Before...
Fahad HOct 23, 20184 min readIs Facebook the only platform using 2FA for ad targeting?Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Fahad HAug 28, 20185 min read5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budgetWhat is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Fahad HAug 27, 20182 min readYouTube gives users more ways to track the amount of time they spend on the appYouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch...
Fahad HAug 17, 20181 min readGoogle’s political ad transparency report & library offers more accountability around eleGoogle is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...
Fahad HJun 29, 20182 min readIs YouTube serving up more pre-roll & mid-roll video ads?SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...
Fahad HJun 15, 20181 min readGoogle updates ‘Ad Settings’ to allow users to turn off targeting signalsGoogle has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
Fahad HJun 8, 20185 min readThe big list of political ad policies from leading social & search platformsWe’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...
Fahad HMay 3, 20181 min readGoogle AdSense updates impression metrics, but earnings should not be impactedGoogle announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for...
Fahad HApr 16, 20182 min readGoogle brings ‘Funding Choices’ ad messaging to more countries & adds subscription After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...
Fahad HMar 26, 20181 min readGoogle’s steps toward GDPR surrounded by questionsWith the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...
Fahad HMar 15, 20181 min readGoogle says it removed more than 3.2 billion bad ads in 2017Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...
Fahad HFeb 21, 20181 min readGoogle AdSense launches new type of ad format that optimizes placementsAuto ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go...
Fahad HFeb 15, 20186 min readFAQ: Google Chrome ad blocking is here. Everything you need to knowToday, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...
Fahad HJan 23, 20181 min readGoogle AdSense adds style automation for native in-feed adsPublishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control...
Fahad HJan 12, 20182 min readFor Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be theA small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...
