Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices.
Brad Bender, vice president of product management for the Google Display Network, announced the change during a keynote discussion at SMX East in New York and in a blog post on Inside Adwords.
The enhancement will allow advertisers using the retargeting ad product, to upload fewer customized creative materials and be assured that the ads will look as good on phones as they do on the desktop.
The system will automatically make size and shape adjustments and also change colors, Bender wrote in his blog post:
Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.
More in-depth coverage about Google’s latest ad announcements to come on Marketing Land.
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