FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies

Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to her?

In a talk at the Federal Trade Commission’s annual PrivacyCon Wednesday, Emily McReynolds of the University of Washington Tech Policy Lab, presented a paper discussing the thorny issues surrounding privacy and connected devices like smart toys and voice assistants.

McReynolds and her team studied parents and children using toys that promote interaction through the use of interactive voice features, such as Hello Barbie and CogniToys Dino. The paper provided recommendations to toy designers and policy makers about how they can produce interactive objects without exploiting user privacy rights.

[Read the full article on MarTech Today.]