Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate with the mobile ad network. App publishers using one of the approved third-party platforms will be able to tap FAN’s native ad formats and get access to the demand generated by Facebook’s three million advertisers.
Launch partners include Twitter-owned MoPub, Fyber and Opera Mediaworks.
“As the pioneering full stack platform for native ads, we know publishers are eager to monetize with native formats. We’re excited to partner with the Facebook Audience Network to jointly improve the native ads ecosystem,” said Kate Herbert, senior director of MoPub Platform and Exchange Services. (MoPub, of course, offers access to its own native ad formats and access to Twitter’s version of FAN, Twitter Audience Platform.)
FAN specializes in supporting native ad formats — display and video, as well as multi-image carousel ad formats. Facebook recently expanded FAN from a strictly in-app ad network to include mobile web sites. The addition of the Native Partner Program further reduces the friction for the thousands of apps already using the approved mediation platforms to add FAN as a demand source.
Facebook launched FAN in October 2014. As of the fourth quarter of 2014, the business hit a $1 billion annual run rate.
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