Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged...

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...

With a lot of unsold inventory and not enough advertisers to buy it, Twitter is trying to address its demand dilemma. Over the summer,...

Twitter’s rolling out a way for advertisers to use video to get people to visit their websites. On Tuesday, the company unveiled the...

Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after...

Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...

In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...

rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...

Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...

Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to...

Twitter’s not a social network anymore; it’s in the news industry, at least that’s what its iOS app indicates. Twitter appears to have...

Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...

MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange....

Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in...

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar...

Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company. According to Recode, Google and Twitter are working...

Localytics, the Boston-based mobile app analytics and engagement firm, announced today that it has joined Twitter’s Official Partner...

Twitter users on the go will now see more information on a Tweeted link before they tap through. The Summary Cards will appear directly...

Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s...

Twitter On Apple Watch Of all the third-party Apple Watch apps out there, Twitter is the most favored. It has the best positioning of any...