Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and marketing data provider Avention for $150 million.
Based in Concord, Massachusetts, Avention is best known for its OneSource line of data products that offer info on businesses, contacts, and markets for sales people and marketers.
Of course, Dun & Bradstreet is also known for its massive supply of business data, providing what CMO Rishi Dave told me is the “world’s largest commercial database.”
So why would Dun & Bradstreet want to buy Avention?
Because, Dave said, his company wanted to figure out how to best “surface [its] data in realtime so it’s usable.”
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