Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...

Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....

PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....

Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....

Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit...

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two...

Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...

For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new markets and broaden your...

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing...

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...

announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based...

announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...

Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week...

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...

Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a...

What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...