Mavrck acquires GroupHigh to increase its influencer search index tenfold
Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
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WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Microsoft acquires e-commerce advertising vendor PromoteIQ
PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....
What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers
Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....
Salesforce will acquire Salesforce.org for $300 million
Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit...
Akamai buys identity provider Janrain
On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
How effective acquisition strategies can drive growth
For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new markets and broaden your...
Forrester decides to buy SiriusDecisions
One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing...
Adobe to acquire Marketo for $4.75 billion
Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...
Salesforce adds more intelligence with Datorama purchase
Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence...
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...
AT&T buys ad exchange AppNexus
Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...
Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based...
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...
Brandwatch adds more content intelligence by buying BuzzSumo
Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week...
RhythmOne buys YuMe for $185 million
Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...
Snap acquires Placed to better measure in-app ads to in-store sales
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a...
Eye-tracker Tobii acquires fellow eye-tracker Sticky
What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of...
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