When someone from a targeted account visits your website, Demandbase and other vendors can direct on-site ads, targeted content or follow-up ads to that target’s interests.
Now, Boston-based Drift has launched Drift ABM, which it says is the first site-based chat targeted by account.
When a visitor from a targeted account visits the website, the salesperson for that account gets a real-time browser notification or smartphone push notification, and the visitor sees a chat window with a welcome message that has been personalized by the salesperson for that account.
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