Visual analytics provider
Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website.
According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform.
Curalate says images can be submitted to Fanreel via Facebook, Instagram, or directly from a mobile device or desktop. Once images have been uploaded, a brand can moderate the images and automatically add user-generated photos to product pages.
Along with The Dessy Group, Curalate listed a number of launch partners, including Urban Outfitters, Rebecca Minkoff, Under Armour and Beauty.com.
“By enabling our customers to contribute photos of their favorite Urban Outfitters products, Fanreel celebrates their dedication and includes them in the process, while also providing us with images we can use to more effectively market and merchandise our offerings,” says Urban Outfitters senior marketing manager Moira Gregonis.
Curalate claims Fanreel is optimized for mobile and desktop use, “And can be customized to mirror the look and feel of a brand’s site.” The company adds that Fanreel offers detailed analytics on the user-generated content, with a dashboard that includes page views, impressions, and interaction duration, among other stats.
Earlier this year, online retailer Boticca.com reported nearly 200 user-generated Instagram photos had been added to their website shortly after the company implemented Olapic, a social photo crowdsourcing solution.
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