Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain...

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...

Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...

The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...

Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...

Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a...

Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos...

new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...

Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job? See, I wasn’t...

Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of...

With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...

Why? Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies....

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...