Fahad HAug 13, 20193 min readSurvey: 90% of consumers tell brands to stay away from extreme, offensive contentBrand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...
Fahad HJun 19, 20193 min readUnderstanding the role of branded and unbranded search in the customer journeyUnderstanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain...
Fahad HJun 3, 20193 min readThe North Face gets a thumbs down from SEO community after manipulating Google image search resultsLast week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
Fahad HApr 23, 20193 min readA new customer experience, how AI is changing marketingIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Fahad HApr 10, 20193 min readLush UK bids farewell to social. Will other brands follow suit?Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Fahad HApr 10, 20194 min readHow you can make the most of your YouTube video advertisingIf you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Fahad HFeb 1, 20195 min readWhy clients in-house and what agencies can (and can’t) do about itClient in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Fahad HJan 28, 20192 min readAre brands behind the times when it comes to gender stereotypes in ads?Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Fahad HDec 17, 20183 min readAgencies looking to win over new CMOs should connect within 3 to 12 mos. of their start datesThe average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Fahad HNov 27, 20186 min read8 best online reputation management tools for your brandIf your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...
Fahad HNov 26, 20184 min readThe new world of marketingMachine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...
Fahad HNov 13, 20183 min readHow long will the brand safety conversation continue?Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...
Fahad HSep 12, 20182 min readStella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another optionStella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a...
Fahad HSep 11, 20182 min readReport: Nike’s sales jump 31% in wake of Kaepernick ad campaignNike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos...
Fahad HAug 14, 20182 min readReport: Traditional methods of personalization don’t work for millennials and Gen Znew research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
Fahad HAug 3, 20184 min readThe business stats you must have on instant recallWhich KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job? See, I wasn’t...
Fahad HJul 31, 20186 min readRebranding your local business? Don’t start without reading these tipsYour product and service offering might be outgrowing your name and website. You might have found a new location close to the center of...
Fahad HJun 28, 20183 min readIt’s time for the brand promise to evolve. Again.With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...
Fahad HJun 7, 201813 min readBuilding a brand strategy: Essentials for long-term successWhy? Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies....
Fahad HMay 23, 20183 min readHow to use domain names for marketingAlthough many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...
