Survey: 90% of consumers tell brands to stay away from extreme, offensive content
Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...
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Search
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain...
The North Face gets a thumbs down from SEO community after manipulating Google image search results
Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Lush UK bids farewell to social. Will other brands follow suit?
Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Are brands behind the times when it comes to gender stereotypes in ads?
Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...
How long will the brand safety conversation continue?
Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...
Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a...
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
The business stats you must have on instant recall
Which KPIs would impress my industry and the top decision-makers in it? What statistics did I use every day on the job? See, I wasn’t...
Rebranding your local business? Don’t start without reading these tips
Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of...
It’s time for the brand promise to evolve. Again.
With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...
Building a brand strategy: Essentials for long-term success
Why? Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies....
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...
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