Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new “mobile-first” bidding support, “Promoted Pins” to put advertisers on Google Maps, longer text ads and more.
Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Don’t fret if you missed it. Read on for an update on everything you need to know and more.
Yesterday’s opening keynote (embedded below) covered all the major announcements, which are explained more fully in our formal stories:
Google announces significant changes to AdWords bidding and text ads
Google AdWords to break up tablet & desktop and enable a mobile base bid
Official: Google to roll out Expanded Text Ads for all devices
Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
Google has measured 1 billion+ store visits from AdWords ads globally
Google to expand “Store Visits” online-to-offline foot traffic measurement
WATCH: Google lets you speak in natural language & get analytics reports
Google confirms live demo of new AdWords redesign will happen on May 24
You can find the keynote here (jump to 28 minutes in):
Our live blog of the keynote is below:
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