Bing Ads Launches Retargeting Capabilities Globally

Advertisers can now retarget site visitors when they search on Bing and Yahoo.

This is the first time Bing Ads has offered retargeting capabilities to advertisers and it extends to Shopping campaigns as well as Search text ad campaigns.

Using Bing Ads’ Universal Event Tracking, introduced a year ago, advertisers can segment audiences of site visitors and serve tailored ad copy or specific products when users search on Bing or Yahoo, when the ad impression is served by Bing Ads.

The functionality is similar to Google AdWords Retargeting Lists for Search Ads (RLSA), though with the added ability to use it with Shopping campaigns.

It is available in all accounts now. For more information see our coverage on Search Engine Land and the Bing Ads blog.