If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...

As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve...

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...

Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...

Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and...

The day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...

Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...

When I took over managing search engine optimization (SEO) for the Windows team, I know that I did. I would log in almost every day to...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...

Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling...

In this section, I’m going to cover the following and an overview of the options and tools in each: Widgets. Copyright removal notices....

As a society and as marketers, we’ve moved into embracing a brave new world bursting with myriad emerging technologies so quickly that we...

Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank well on Bing. The two...

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re...

The four sections we will cover here are: My Sites. Dashboards. Configure My Site. Reports & Data. Once you have verified site ownership...

TechRadar reported, “As more people used Bing, the search revenue (excluding traffic acquisition costs) also grew, so it looks like...

There is no cost to be added to our search results. Bing explores the internet with a crawler to find web pages and includes them in our...

Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting...