Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that are outside the typical ad tech product road map.
Among the first set of tools to come out of the new division is a solution that lets advertisers take scripts beyond AdWords and apply automation across the ad channels supported on AdStage — AdWords, Bing Ads, LinkedIn, Twitter and Facebook. The script-based solution can be used for creating reports, implementing bulk changes and developing custom scripts for other networks.
A second tool is an IFTTT-style recipe model that can be used to trigger campaigns to launch and pause on supported social channels based on events such as weather forecasts in particular geographic locations, sports scores and more.
AdStage Labs was born out of a three-day internal hackathon. AdStage co-founder and CEO Sahil Jain says the company hopes to host an external event soon to allow developers to build cutting-edge solutions that leverage the AdStage API. “We are hoping to add value to AdStage users while building what the market needs, a single solution that houses an advertiser’s current and future toolbox under one roof,” says Jain.
In all, the hackathon produced six new products that will be launched within the platform under AdStage Labs Apps.
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