Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense.
The automated tool optimizes publishers’ ad layouts across devices to increase viewability and click-through rates without hurting user experience. The tool automatically syncs to ad networks like AdSense for testing ad placements.
AdPushup says its testing and optimization tool is the first automated solution designed for AdSense publishers.
AdPushup ad layout testing tool automatically syncs across ad networks, including Google AdSense.
“Our aim at AdPushup is to fight banner blindness without compromising on the UX. Ad Networks like Google AdSense have no control over the web page of the publisher — this is where AdPushup steps in,” said Ankit Oberoi, co-founder and CEO of AdPushup. “We have a unique product which helps publishers optimize and personalize their ad layout unlocking additional revenue.”
After publishers set conditions in the platform, the AdPushup serves different ad variations, and through machine learning, serves the winning variant to the marjority of site visitors.
“Automatic ad layout optimization is an incredibly hard problem, more so when it involves striking a balance between user experience and ad performance,” said Atul Agarwal, co-founder and CTO of AdPushup. “Our system normalizes learning from visually different pages of a website on different platforms, to attain faster and automated learnings. It’s much more effective and accelerated than a simple A/B test — think of it like an automated ad personalization engine.”
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