Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad.
The 60 second ad — a whirlwind comic spot starring Melissa McCarthy for Kia’s new Niro crossover SUV — is now available through the company’s NiroBot on Facebook Messenger.
Kia COO and EVP Michael Sprague said in a statement that the bot milestone “reinforces the idea that our newest crossover is like nothing consumers have ever seen before,” backing the idea that the fuel-efficient Niro “sets a new standard in the market.”
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