Will Rich Communication Services (RCS) revolutionize business messaging?
Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an...
top of page
Search
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify...
Report: Apple buys voice tech platform PullString
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice...
3 reasons chatbots are transforming the automotive industry
Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses...
BI provider Qlik buys Crunch Data and its bot
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
How one marketer uses a chatbot to retain customers
A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Multichannel notifications provider Urban Airship has purchased Accengage, a company that offers parallel services (and mobile CRM) in...
Quick guidelines for getting users info they need in chatbots
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on...
LivePerson boosts its automated conversational capabilities with Conversable acquisition
A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...
Oracle Responsys launches first SMS aggregator marketplace
Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...
Conversica expands channels, markets with Intelligens acquisition
This week, AI conversational firm Conversica is expanding its channels and its market with the acquisition of Santiago, Chile-based...
WhatsApp officially launches app, profiles for businesses
Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service...
On Facebook’s Messenger, people and businesses trade 2B messages a month
If 2016 was a year of growing pains for businesses and chatbots on Messenger, then 2017 was a year of actual growth. On average, 2...
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...
2017: The year in social media
Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
People have held 17B video chats on Messenger so far in 2017
Brands take note: Facebook’s messaging service Messenger isn’t only for text-based conversations. People held 17 billion video chats on...
Facebook ads can now link to brands’ WhatsApp accounts
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...
bottom of page