Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and make sense of the ever-growing amount of data at our fingertips.
Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker expanded his popular Marketing Technology Landscape infographic to include nearly 3,500 companies, up from ~2000 last year and ~1000 in 2014. This surge of martech — and the resulting interest from the digital marketing community — is part of what inspired us to launch this very site earlier this year.
Our talented columnists here on MarTech Today are boldly exploring this new frontier and imparting their knowledge and wisdom upon the rest of us. From making predictions about what the near-future holds to sharing advice on how best to utilize existing tools, these savvy marketers are illuminating all the ways in which technology can be harnessed to achieve our marketing goals.
Following are the top ten columns of the year on MarTech Today.
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