In the “new twists” category came AJ Wilcox’ piece — our top column of the year regardless of topic — which explored LinkedIn’s Matched...

Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...

As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what...

The research process behind winning content, such as coming up with ideas and answering customers’ questions, are always topics worth...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...

Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...

Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...

‘Tis the busiest season for retailers — at least for those that weathered the storm of 2017. News of retail failures dominated the...

Well, dear readers, we are mere hours away from officially making it through one of the more… unforgettable… years in recent memory. You...

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search...

What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email,...

Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker...

rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest this...

Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...

There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....

78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...

One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still...

Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile,...

If there’s one thing you can say about digital marketing, it’s that measurement has always been, and will always be, central to the...