Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content.
So, what can human marketers do to make sure they are still useful?
To get some ideas about what skills humans might retain as the waves of AI-powered change roll in, we asked a veteran of marketing’s ups and downs, Bonnie Crater.
She’s CEO and president of San Mateo, California-based marketing analytics firm Full Circle Insights, and she’s held marketing exec positions at Realization Technologies, VoiceObjects, Salesforce, Genesys, Stratify and Netscape.
First of all, she said, remember that even the smartest platform is desperate for one thing:
Data.
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