Google’s Analytics program, and specifically the migration to Universal Analytics, dominated the popular columns in our Analytics & Marketing column in 2014. But our readers also showed a lot of interest in the critically important topics of statistical significance, tag management and social analytics.
Following, the top 10 columns for 2014 in the Analytics & Marketing category.
Complete Guide To Universal Analytics – Should You Upgrade? by John Lincoln. Published on 2/14/14. 571 social shares across all platforms.
A Google Analytics Setup Checklist by Brian Massey. Published on 10/16/14. 2.9K social shares across all platforms.
5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later by David Booth. Published on 3/3/14. 496 social shares across all platforms.
How To Use Google Analytics To Create Campaigns, Not Just Track Them by Carrie Hill. Published on 1/10/14. 1.4K social shares across all platforms.
You Need More Than Just Google Analytics To Succeed Online by John Paul Mains. Published on 4/16/14. 660 social shares across all platforms.
The Complexity & Confusion Of Tracking Without Tag Management by Tyson Kirksey. Published on 8/14/14. 461 social shares across all platforms.
20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It by Kohki Yamaguchi. Published on 7/3/14. 2K social shares across all platforms.
Using A Google Tag Manager Listener To Get Your Real Bounce Rate by Brian Massey. Published on 5/1/14. 684 social shares across all platforms.
2 Questions That Will Make You A Statistically Significant Marketer by Brian Massey. Published on 7/24/14. 1.4K social shares across all platforms.
Be A Statistically Significant Marketer (Part 2) by Brian Massey. Published on 8/21/14. 293 social shares across all platforms.
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.
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