For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as...

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...

Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most...

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...

Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal...

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and...

Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today,...

I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...

For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are...

Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen...

There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...

How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data...

Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales...

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday...

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...

Join Infutor Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements...