Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...
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From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
Demystifying visibility metrics in Google Ads
Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Simplifying Google Analytics configuration with Google Tag Manager
Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...
See how agencies are putting data-driven marketing to work
Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal...
4 steps to becoming an experience brand
Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and...
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...
How to Build a Comprehensive Data Strategy
The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today,...
Conversion optimization is an operating system (not a tactic)
I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...
2019 Data-Driven Marketing & Advertising Outlook
For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are...
Could machine learning solve attribution challenges?
Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen...
Key takeaways for brands after Google Marketing Live 2019
There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...
The top 4 digital challenges facing consumer brands – and how to solve them
How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data...
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales...
Apple ITP engineer on Chrome tracking prevention: It ‘has a long way to go’
John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday...
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fing
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
Identity Resolution: Secrets to Success
Join Infutor Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements...
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