Fahad HJul 29, 20194 min readSimplifying Google Analytics configuration with Google Tag ManagerGoogle Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...
Fahad HJul 29, 20194 min readSimplifying Google Analytics configuration with Google Tag ManagerGoogle Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...
Fahad HNov 10, 20171 min readAdobe launches Launch, its next-gen tag management platformAdobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
Fahad HNov 10, 20171 min readAdobe launches Launch, its next-gen tag management platformAdobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
Fahad HAug 8, 20174 min readDemystifying AI: Understanding the human-machine relationshipThe artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...
Fahad HAug 8, 20174 min readDemystifying AI: Understanding the human-machine relationshipThe artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...
Fahad HMar 7, 20171 min readHow to use Google Tag Manager to show your clients resultsAre you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...
Fahad HMar 7, 20171 min readHow to use Google Tag Manager to show your clients resultsAre you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...
Fahad HOct 25, 20161 min readGoogle Tag Manager now supports AMP (Accelerated Mobile Pages)IB Photography / Shutterstock.com Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s...
Fahad HOct 25, 20161 min readGoogle Tag Manager now supports AMP (Accelerated Mobile Pages)IB Photography / Shutterstock.com Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s...
Fahad HSep 28, 20162 min readGoogle launches free version of Optimize 360, introduces Session Quality Score metric & moreGoogle made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog...
Fahad HSep 28, 20162 min readGoogle launches free version of Optimize 360, introduces Session Quality Score metric & moreGoogle made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog...
Fahad HAug 29, 20162 min readGoogle Analytics launches Workspaces for enterprise-level tag managementGoogle Analytics Solutions (a new name; see below) continues its push toward the enterprise with today’s launch of Workspaces, a new...
Fahad HAug 29, 20162 min readGoogle Analytics launches Workspaces for enterprise-level tag managementGoogle Analytics Solutions (a new name; see below) continues its push toward the enterprise with today’s launch of Workspaces, a new...
Fahad HAug 4, 20164 min readData and tag management: the DNA of marketing personalizationPersonalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of...
Fahad HAug 4, 20164 min readData and tag management: the DNA of marketing personalizationPersonalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of...
Fahad HMay 11, 20164 min readConvergence and the power of data in modern marketingScott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Fahad HMay 11, 20164 min readConvergence and the power of data in modern marketingScott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Fahad HApr 6, 20164 min readTag management systems and DMPs — a match made in heaven?If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on...
Fahad HApr 6, 20164 min readTag management systems and DMPs — a match made in heaven?If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on...
