Fahad HAug 23, 20192 min readSalesforce asserts its position in CDP space, reports another record quarterSalesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of...
Fahad HAug 22, 20191 min readSurveyMonkey Audience expands offering, helping marketers gather deeper insightsSurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
Fahad HJul 31, 20192 min readGoogle introduces App + Web for unified reporting in Google AnalyticsThe customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Fahad HJul 29, 20194 min readSimplifying Google Analytics configuration with Google Tag ManagerGoogle Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...
Fahad HJul 18, 20194 min read4 steps to becoming an experience brandOnce a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and...
Fahad HJul 2, 20192 min readIBM’s Watson Marketing spinoff launches with agile strategyBack in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
Fahad HJun 27, 20194 min readHow marketers can take the lead with revenue optimization teamsMost marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...
Fahad HJun 24, 20196 min readConversion optimization is an operating system (not a tactic)I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...
Fahad HJun 6, 20193 min readAre revenue optimization teams the answer to alignment issues between sales and marketing?Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to...
Fahad HMay 20, 20192 min readSalesforce’s Pardot went down for 15 hours, exposing data in the cloudLast Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce...
Fahad HMay 15, 20194 min readKey takeaways for brands after Google Marketing Live 2019There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...
Fahad HMay 15, 20194 min readGoogle is focused on Ether and Ozone rather than on AmazonWe were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper...
Fahad HMay 6, 20191 min readSalesforce announces Pardot Business Units for enterprise marketersSalesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of...
Fahad HMay 3, 20195 min readWhy you want ‘clumpy’ binge-buying customersWe’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
Fahad HApr 26, 20193 min readBuying audience data: A lesson from 4 Subway marketing slogansToday, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
Fahad HApr 23, 20193 min readThere are 6 challenges every data-driven marketer faces. Here’s how to manage them.“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been...
Fahad HApr 19, 20194 min readHere’s how to get the most out of your marketing analytics investmentGartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
Fahad HApr 17, 20194 min readAI-powered surveys: Hyped or helpful?For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those,...
Fahad HApr 9, 20193 min readUsing technology to plan an effective people-based audience activation strategyAs the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find...
Fahad HMar 27, 20194 min readTaking a page from politics: Local campaigns at scaleOver the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national...
