Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of...

SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...

The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and...

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...

I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...

Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to...

Last Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce...

There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...

We were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper...

Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of...

We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...

Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been...

Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...

For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those,...

As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find...

Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national...