Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of...
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SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
Google introduces App + Web for unified reporting in Google Analytics
The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Simplifying Google Analytics configuration with Google Tag Manager
Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the...
4 steps to becoming an experience brand
Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and...
IBM’s Watson Marketing spinoff launches with agile strategy
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
How marketers can take the lead with revenue optimization teams
Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...
Conversion optimization is an operating system (not a tactic)
I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...
Are revenue optimization teams the answer to alignment issues between sales and marketing?
Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
Last Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce...
Key takeaways for brands after Google Marketing Live 2019
There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...
Google is focused on Ether and Ozone rather than on Amazon
We were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of...
Why you want ‘clumpy’ binge-buying customers
We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
Buying audience data: A lesson from 4 Subway marketing slogans
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been...
Here’s how to get the most out of your marketing analytics investment
Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
AI-powered surveys: Hyped or helpful?
For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those,...
Using technology to plan an effective people-based audience activation strategy
As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find...
Taking a page from politics: Local campaigns at scale
Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national...
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